How New Digital Marketing Trends Can Improve Your Sales
Over the past decade, marketing strategies for businesses in the construction and trades industry have significantly changed. Rather than advertising through newspapers, magazines, or directories, companies now must rely on digital marketing to publicize their products and services. Given the numerous platforms that companies can choose from, it is more important than ever to strategically plan a successful marketing campaign. Whether your company is creating infographics, writing blogs, or sharing images and videos on social media, it is important to understand how the latest trends can improve your company’s sales. By learning about the new behavior of B2B customers, the importance of marketing and sales automation, and the value of website improvement, you will be more prepared to implement a successful digital marketing plan in your business.
B2B Customer Behavior:
Distributors, contractors, and suppliers all have realized the benefits of researching who they do business with. To ensure that they receive a quality product at the best price, businesses in the construction industry are behaving more like B2C customers. A Forrester report found that 68% of B2B customers conduct independent research about a company before deciding to work with them, and a Forbes article reported that 97% of customers have a preferred vendor in mind before they make a purchase. Rather than gathering information from a sales representative, these customers are more likely to be influenced by online reviews from other people. If your company does not have reviews or testimonials from active customers, it may be time to implement review platforms, such as Google My Business, Consumer Reports, or Home Advisors.
Marketing and Sales Automation:
A new study found that companies that use sales and marketing automation have reported an annual revenue growth rate of 3.1% and a lead-to-sale conversion rate of 53%. Since all companies want to pursue strategies that maintain a profitable return on investment, email marketing, which generates $38 in revenue per every $1 spent, has been a target of automation. By using platforms such as Marketo, MailChimp, and Hubspot, businesses can automatically send authentic emails to targeted customers. Additionally, these services can help automate sales for your business. By systematically organizing all new leads, these platforms can help you streamline your sales processes.
Website Improvements:
In the construction and trades industry, creating and maintaining a website is one of the best investments to make in your digital marketing plans. A professional website can help you convert leads into sales, build brand awareness, and provide information on your products and services to all prospective customers. A new report finds that 75% of consumers judge a company’s credibility based on their website design and that a single bad experience on a website will make users 88% less likely to revisit it. Additionally, studies show that repeat customers spend 33% more than new ones and that actively engaged customers make 90% more purchases and spend 60% more in each transaction. One successful way to improve the customer experience of your website is to design it on a visualizer or configurator By creating or revamping your website, your business will be able to attract customers and generate more revenue.
The Takeaways:
How businesses market themselves in the construction and trades industry is constantly evolving. If your business has not adapted to digital marketing, you could be falling behind the competition. By implementing a strategic marketing plan, your business can easily engage with customers and increase your sales. If you spend the time to learn about new marketing trends, such as the behavior of B2B customers, sales and marketing automation, and the benefits of a user-friendly website, you can help your company thrive in an increasingly digital world.
